Corporate gifting has become a popular way for businesses to express gratitude towards their clients, employees, and partners. However, the reality of corporate gifting often falls short of expectations. What are these expectations, and what can be done to bridge the gap between expectation and reality? Let’s take a closer look.
Expectation: The gift should be personalized and thoughtful.
Reality: Many corporate gifts are generic and lack personalization.
One of the biggest expectations people have when it comes to corporate gifting is that the gift will be personalized and thoughtful. However, the reality is that many corporate gifts are generic and lack personalization. A generic gift can come across as insincere and may not be appreciated by the recipient.
Solution: Take the time to get to know your recipient and their interests. Personalize the gift by adding their name, favorite color, or including a handwritten note. A thoughtful gift will leave a lasting impression and show that you value the recipient as an individual.
Expectation: The gift should be useful.
Reality: Many corporate gifts are impractical or unnecessary.
Another expectation people have is that the gift will be useful. However, the reality is that many corporate gifts are impractical or unnecessary. A gift that is not useful can quickly become clutter, and the recipient may feel obligated to keep it around, even if they do not want or need it.
Solution: Choose a gift that is practical and relevant to the recipient. Consider their hobbies, interests, or job duties when selecting a gift. For example, a book on leadership for a manager or a customized corporate coffee mug for a coffee lover.
Expectation: The gift should be high-quality.
Reality: Many corporate gifts are cheaply made or low quality.
People also expect that corporate gifts will be high-quality. However, the reality is that many corporate gifts are cheaply made or low quality. A cheaply made gift can convey a lack of appreciation and may not reflect positively on your brand.
Solution: Invest in high-quality gifts that reflect your brand’s values and image. Choose gifts that are well-made, durable, and will last a long time. This will show that you value the recipient and your brand’s reputation.
Expectation: The gift should be memorable.
Reality: Many corporate gifts are forgettable.
Lastly, people expect that corporate gifts will be memorable. However, the reality is that many corporate gifts are forgettable. A forgettable gift can leave the recipient feeling unimportant and may not have a lasting impact.
Solution: Choose a gift that is unique and stands out. Consider customizing the gift with the recipient’s name, logo, or a memorable quote. This will make the gift more memorable and leave a lasting impression.
In conclusion, corporate gifting is a great way to express gratitude towards your clients, employees, and partners. However, it is important to manage your expectations and ensure that the gifts you give are personalized, useful, high-quality, and memorable. By doing so, you can bridge the gap between expectation and reality and leave a lasting impression on your recipients. Remember, it’s the thought that counts, but the right gift can make all the difference.
