How to buy a Diwali gift for your teams and clients this year…

Every country awaits the beginning of a festive season. In western countries it is usually around Christmas and you’ll see a buzz of activity in all retail stores, lifestyle stores, both online and offline, around that time of the year. In India, the celebration of Ganesha’s birthday (the famous Elephant head God) marks the beginning of the festive season. It also marks the onset of families and communities coming together to celebrate these festivals through some lip smacking cooking, new clothing and a whole lot of gifts.

The corporate communities have caught up with this very well in the last decade, making the corporate gifting industry go dizzy to feverish levels, by demanding for new and innovative products. Today with over millions of gifting options in the market, how do you know which one is the right one for you? Having been a main stream player in this field for over two decades, I’m excited to share my two cents on simple ways to find the right gift.

Think gift – not product
Start your search by looking for a gift – Remember that little red box gift wrapped with a ribbon, you got as a child? And you were squealing with joy and beaming smiles when you got to open it. Now hold on to that thought…that’s exactly how your recipient needs to feel when he gets your gift. The purpose of a gift is to make the recipient feel special, loved and significant. When go from this perspective, your search gets better and you start thinking more about how the person will feel when you give him / her a Bluetooth speaker, an AI enabled device, a picture frame or a box of chocolates. Try it!

Tip – Make sure you wrap the gift well and add a name tag on it! People love to see their name on a gift. Makes them feel special 🙂

Think emotion – only emotion
I know this one always faces a huge resistance. For a moment get into the recipient’s shoes and imagine getting a gift. What would it mean to touch your heart, to surprise you with the unexpected? No matter which corporate company it is and who the receiving teams are – at a basic level, your gift touches a person’s heart or it does not. It is from one person to another when you break it all down.

Tip – Inside the gift box, place a personal hand written note with genuine words of gratitude and appreciation. Happy emotions guaranteed!

Think value – not budget
Buying a gift is never about a budget – it is always about value. Even if you are the most calculative procurement head, I can challenge you to this one. When you think only budget and settle for a cheaper, sub-standard gift, in terms of performance, brand or features, I can assure you that gift is never going to be used by the recipient. It will land up in the hands-me-down list almost instantly and this rips off your chance of Return on Investment. If the recipient does not use it, your brand recall becomes non-existent.

On the other hand when you think of how the gift is going to add value to the recipient, there is a larger chance of the gift being appreciated, used and therefore serves as a great tool to grow your brand.

Tip – say no to Vouchers! Spend some time and look for that gift! Or call an expert!

Helping people and mother earth feel special is what we do, all day long! And that’s why we love what we do.

Leena Munot
Entrepreneur I Blogger

 

​​5 reasons why you should buy gifts ‘Made in India’ this Diwali!

With Ganesh Chaturthi marking the beginning of a trail of festivals in India, it is also the time of the year when companies look for appropriate gifts to thank their teams, clients and associates. It is also that time of the year that all Indian gifting companies wait for. Being a two decade old player in this market, there are quite a few trends we’ve seen. From the time of pressure cookers and other kitchen appliances being given as gifts to the current time of digital products, the Indian corporate gifting business has weathered many seasons.

In the middle of these trends a decade ago, Chinese products started to kill our local industries by bringing in cheaper products and with some good quality thrown in. Corporate buyers were now at a great place to choose from a huge variety of gifts available at throw away prices. This jolt made our Indian manufacturers wake up and push their quality higher to compete with the Chinese products. Today, our products have improved and we even have cases of our corporate gift houses in India exporting their products to China! (strange…but 100% true, ask us!)

This Diwali we urge you to buy Indian gifts for 5 reasons:

Keep the local industries alive – When you buy local, you help keep our industries alive and if you just look enough, you will be surprised with the number of corporate gift manufacturers who are doing avant-garde work in their respective areas. Be it artisan chocolates, handicrafts with great packaging, desktop accessories, office accessories and more.

Understand that ethical profits are fair – An average customer bargains on price and tries to get a bigger portion of the price battle. A good customer understands profit is not a bad word and works towards arriving at a win-win deal knowing that it is fair for the supplier to make ethical profits. Let’s face it, if you are not making a profit, you are not running a business!

Quick turnaround time – Depending on Chinese products to arrive here in time, can be a dicey situation because of the volumes, custom clearances and situation at the ports. Many large clients have burnt their fingers with delayed deliveries, sub standard quality and compromised warranties on these products. And there is little that can be done to stop that. When you buy an Indian product, geographical advantage helps ensure quick turnaround times and it allows a much required personal interaction with the suppliers.

Be proud to gift an Indian product
It is up to each one of us to encourage, support and create an environment where not only do local businesses thrive but also where you carry pride in gifting a product that is Made in India.
Made in India – the label – fills us with pride and joy!

Flaunt Indian art and culture
Gifting Indian products gives you an added advantage of using our rich folk art, craft and design sensibilities to enhance any product and make it look stunningly Indian and very innovative. Now this is an advantage that we have over any other country in the whole world, why wouldn’t you use it?

So this season, before you indulge in the plethora of gifting ideas out there, be conscious about choosing an Indian product for the above reasons and more. Share with us more reasons why you feel we should buy local! Our editors are waiting to hear from you.

Happy shopping!

Leena Munot
Co-founder
The Giving Tree