The corporate gifting market has been expanding exponentially over the last 5 years and new entrants flood the market each day. From a promotional pen that is priced at Rs. 1 to a Royal Enfield bike to an all paid one week vacation in the Bahamas….which runs into hundreds of dollars….the market has never been so overwhelmingly full with options. For an old horse like us who’ve been around for two decades we’ve seen all the cycles of this unorganized market…from pen drive hoarders going down under in one night ..thanks to fall in prices in the electronic chip market to the very basic pressure cooker and mixer sellers being forced out by new and snazzy products.
Clients are demanding more than ever – in terms of product range, high ROI, premium brands and what not. Among all the demands they have, the one item that for sure fulfills the Return On Investment criteria is a CALENDAR! The age old yet timeless and classic desktop product which still is the fastest running item despite the plethora of options.
Here is one reason, why calendars are the most sought after New Year Gifts!
This is the one gift that gives your brand a Continuous Presence for a full 12 months, if not longer. When you break down the cost over that amount of time, the price of each calendar seems nearly next to nothing, but the investment long-lasting.
This year send your calendars out to top-tier prospects in your industry to let them know that you’d love to create a mutually beneficial business relationship, thank a client, impress a new prospect or simply flaunt your brand. If you want to grow your business in an economical and effective manner, calendars are the way to go. With a new year upon us, promo calendars lead the pack all the way from the top!
#business #retail #branding #planning #gifts #promo #calendars #stationery
The Giving Tree