3 ways to identify the perfect gift

For most corporates when it is the season for ordering some gifts to give to their teams or clients, all hell breaks loose. Corporate gifting suddenly takes on a different meaning, and whatever it may mean, it certainly means no joy. If you are a working professional in a large multinational conglomerate, chances are you receive a gift for your birthday, anniversary, new year, Diwali and so on. When a colleague from the cubicle next to you receives a coffee mug with his name, on a not-so-great looking design behind, you know a month later the same mug will land on your desk, because it is your birthday.

A research in 2015, revealed that the corporate gifting segment in India is over 2.5 billion USD!!! What a shame, if in the name of so much money being spent by companies across the board, it is killing delight, eliminating surprise and deleting happiness from their gifting.

Corporate gifting – It is about gifting not grieving.

Here are 3 tips that will help move in the right direction for gifting this season:

1. Learn from the past – Before you plan what to buy for your teams this year, it may be a good idea to see what they have received in the last few years. A chat during a coffee break can be a great place to collect feedback from them. Of course, we don’t mean you go outright and ask, but in a more subtle conversational manner, your team will reveal a lot. Eg., when you see your colleague drinking from a plain coffee mug, ask him how come he’s not using the gift he got on his birthday from the office and he may respond saying ‘oh, that was a sad looking one, I didn’t like the quality, same old gift, it cracked within a few days …’ and the list can go on. Now you know that your team appreciates good quality and design on the product.

2. Meet new vendors – If you’ve ever worked with a corporate you’ll know what a pain it is to get empanelled. Technology and internal restrictions don’t always make it a easy ride. So most companies force themselves to buy from pre registered vendors, because of ease of transacting and minimal internal paper work. It’s costing you your reputation with your teams!!! Don’t you see that? Existing vendors get into a comfort zone after a point and no matter what occasion you call them for, they will continue to offer the same old tees, caps, sippers, desk sets and accessories. Gifting is all about making someone feel special and it costs you money, so why would you not step out and look for new vendors at all times? You stand to get new variety of gifts, gifts that are trending and those promising higher levels of delight to your recipients.

3. Communicate with your teams – Sometimes no matter what you do your teams are not excited with the gift you bring them. May be they are getting one too many gifts from the company and so the value is lost or the gifts are boring and are being handed down. Be what it may, communicate with your teams to get feedback and throw the ball in their court sometimes. Ask them to create a list of gifts they would enjoy receiving and using. This exercise can be most revealing as your teams will come up with some great ideas, products and perhaps places from where you can procure them too…ta daaa!

Some gifts are big. Some gifts are small. The ones that come form the heart are the best gifts of all.

There are a zillion corporate gifting ideas out there, but in my experience of close to two decades of being in this industry, I realize, there are a zillion mindsets you are dealing with too. A gift goes a long way in building long term relationships between teams, clients and vendors. A well thought gift creates an added experience of delight and warmth, as it touches the heart of the person who receives it and he can see your care come through when he sees the gift. In the latter one, chances are he will remember you for a long time, long after the gift has been consumed or whenever the new year arrives he will wait for your gift more than others, because he knows now, you do meaningful gifts that make him / her feel special.

This year when you begin looking for gifts keep these simple, yet highly effective, pointers in mind and make your gift buying process easier, more enriching and more thoughtful…the results will be there to testify when you send those gifts out.

Happy gifting times!

Leena Munot
Entreprenuer. Blogger. Trainer. Author

3 ways to show your love for someone

February is celebrated the world over as the month of love. What does love mean to you? Love for a partner, friend, family or love for your job, career, the life you live or love for the world you live in, for humanity, for the blessing to wake up each day knowing not everyone wakes up each morning in the world. Life is short, life it fully and live it well.

And if I can expand on that line…then I’d say love with all of your heart and make sure you express it ever so often. After all, no one ever died of an overdose of love. Did they? While most of us feel the need and the comfort of expressing love to our close ones, we conveniently ignore the rest of the people who make up our world in their own way. If you are running a business, imagine your life without your team who does the daily chores of running the business while you go out and look for new clients. Imagine a great business setup without equally great clients. How would life be? When you commit to your best client and your supplier does not uphold his commitment to you…how would your business be? All these questions got us thinking, and so began a journey in 2002, with a mission to help corporate companies make their teams, clients and associates feel special and loved.

“An ordinary thing can turn into a gift and make someone feel special…when you give it with love.”

While it can be quite a challenge to identify the perfect gift for most occasions, I notice, most companies today prefer gift vouchers, reward points, experience vouchers, and the like. I am personally not a great fan of these, because they take away the joy of a physical gift that has been chosen specially for the recipient and gift wrapped. Can you imagine the joy you felt when someone handed a very neatly packed present and your excitement to open the gift box and see what’s in it? Little joys go a long way in building happy memories.

And so I am super happy to explore 3 great ways to show your love with elan:

Personal gifts – If you know your clients, associates or team mates well and long enough, enjoy great camaraderie and kind of know their taste, investing in a personal use gift may be a good idea. A personal pocket organizer crafted in soft wood with their name engraved, a neck tie with cuff links to match or a hand painted scarf with their name or initials printed or embroidered are all amazing ideas to make them feel extra special and solidify relationships into robust connections that you can mutually leverage at will.

Premium gifts – These are an unmistakable choice when you not only want to impress your best client but also show them that their association is very highly valued. A bottle of the finest liquor, artisan chocolates, vintage time pieces and the likes can be a good pick for this bunch.

Utility gifts – If you are the minimalist kind and believe in doing simple yet effective gifting, then utility products like desktop accessories, hand bound notebooks, stationery hampers and so on are all brilliant ideas to begin with.

Whatever the occasion, whatever the choice of gift, an extra touch with name customizations, special gift wraps, gift tags with personal thank you notes go a long way in adding a touch of class and warmth to any gift you give.

Whenever you gift, you gift with love. Happy gifting!

Make us your happiness partners today. Meet us for a cup of chai to know how.
www.thegivingtree.in